
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
40 ads: 4 products × Success / Failure × 5 variants, each in 1:1, 4:5 and 9:16. Variant 1 of every set uses the brief's headline and primary text; variants 2 to 5 test new headlines in the same frame.
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling





Brief: Split frame: family on the couch each lit by a phone; the same family around the board





Brief: Two people mid-game, board lit, modern pieces, glow on their faces





Brief: Child focused on the lit board, an empty chair opposite





Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing





Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting





Brief: Child holding up a solved cube, father behind them looking amazed





Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands




