WC1-1 brief
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
WC1-1-app
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
WC1-2
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
WC1-2-app
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
WC1-3
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
WC1-3-app
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
WC1-4
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC1-4-app
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC1-5
Your new favourite part of the evening.
- Primary text 75/125
- Wizard Chess, side by side. Smart lights guide every move. On sale Oct 6–7.
- Headline
- Your new favourite part of the evening.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
WC2-1 brief
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
WC2-2
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
WC2-3
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
WC2-4
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
WC2-5
Everyone's home. Nobody's here.
- Primary text 67/125
- Bring them back with one board and a little magic. On sale Oct 6–7.
- Headline
- Everyone's home. Nobody's here.
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
GC1-1 brief
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
GC1-2
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
GC1-3
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
GC1-4
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC1-5
Game night, now with a built-in coach.
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- Game night, now with a built-in coach.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
GC2-1 brief
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
GC2-2
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
GC2-3
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
GC2-4
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GC2-5
Every game needs two players.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- Every game needs two players.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
GB1-1 brief
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
GB1-2
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
GB1-3
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
GB1-4
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB1-5
Game night just got a workout.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Game night just got a workout.
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
GB2-1 brief
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
GB2-2
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
GB2-3
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
GB2-4
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
GB2-5
Stand up. Play together. Laugh again.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Stand up. Play together. Laugh again.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
CU1-1 brief
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
CU1-2
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
CU1-3
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
CU1-4
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU1-5
Proud doesn't begin to cover it.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Proud doesn't begin to cover it.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
CU2-1 brief
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
CU2-2
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
CU2-3
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
CU2-4
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
CU2-5
The puzzle that finally makes sense.
- Primary text 66/125
- Live lessons show every move to the solve. Save $15 through Oct 7.
- Headline
- The puzzle that finally makes sense.
Same briefs, same headlines and the same scenes as variants 1 to 4 of Round 1, with richer rooms and more emotion, using the particula-tech.com product photos, so the rounds can be compared one to one.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
nb-WC1-1 brief
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
nb-WC1-2
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
nb-WC1-3
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
nb-WC1-4
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
nb-WC2-1 brief
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
nb-WC2-2
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
nb-WC2-3
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
nb-WC2-4
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
nb-GC1-1 brief
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
nb-GC1-2
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
nb-GC1-3
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
nb-GC1-4
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
nb-GC2-1 brief
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
nb-GC2-2
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
nb-GC2-3
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
nb-GC2-4
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
nb-GB1-1 brief
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
nb-GB1-2
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
nb-GB1-3
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
nb-GB1-4
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
nb-GB2-1 brief
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
nb-GB2-2
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
nb-GB2-3
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
nb-GB2-4
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
nb-CU1-1 brief
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
nb-CU1-2
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
nb-CU1-3
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
nb-CU1-4
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
nb-CU2-1 brief
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
nb-CU2-2
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
nb-CU2-3
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
nb-CU2-4
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
Four patterns from the competitor research, one per variant, on every ad type: -1 one big % as the headline, -2 the product big on a packshot panel above the lifestyle photo, -3 a hand on the product with the lights or screen in frame, -4 native white caption boxes over the photo. Same headlines and prices as Round 1.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
rs-WC1-1 brief big %
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
rs-WC1-2 product panel
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
rs-WC1-3 hand + lights
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
rs-WC1-4 native captions
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
rs-WC2-1 brief big %
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
rs-WC2-2 product panel
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
rs-WC2-3 hand + lights
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
rs-WC2-4 native captions
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
rs-GC1-1 brief big %
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
rs-GC1-2 product panel
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
rs-GC1-3 hand + lights
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
rs-GC1-4 native captions
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
rs-GC2-1 brief big %
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
rs-GC2-2 product panel
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
rs-GC2-3 hand + lights
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
rs-GC2-4 native captions
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
rs-GB1-1 brief big %
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
rs-GB1-2 product panel
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
rs-GB1-3 hand + lights
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
rs-GB1-4 native captions
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
rs-GB2-1 brief big %
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
rs-GB2-2 product panel
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
rs-GB2-3 hand + lights
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
rs-GB2-4 native captions
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
rs-CU1-1 brief big %
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
rs-CU1-2 product panel
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
rs-CU1-3 hand + lights
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
rs-CU1-4 native captions
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
rs-CU2-1 brief big %
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
rs-CU2-2 product panel
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
rs-CU2-3 hand + lights
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
rs-CU2-4 native captions
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
Nine Prime Big Deal Days email variants with the Oct 6–7 sale prices. 600px, table-based HTML that holds up in Gmail and Outlook; the bracketed tags in the footer are Klaviyo merge tags that fill in on send. Open side by side
A · Prime time to playSubject: Prime time to play: up to 25% off
Preview: Smart games that get everyone playing together, Oct 6–7.Open full size
Preview: Smart games that get everyone playing together, Oct 6–7.Open full size
B · Same couch. Four screens.Subject: Same couch. Four screens. Nobody talking.
Preview: Tonight can go differently. Up to 25% off, Oct 6–7.Open full size
Preview: Tonight can go differently. Up to 25% off, Oct 6–7.Open full size
C · Up to 25% offSubject: Up to 25% off, two days only
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube.Open full size
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube.Open full size
D · In motion (GIFs)Subject: Prime time to play, in motion
Preview: See them in action: up to 25% off our smartest games, Oct 6–7.Open full size
Preview: See them in action: up to 25% off our smartest games, Oct 6–7.Open full size
E · White, product cutoutsSubject: Prime time to play
Preview: Prime Day deals on our smartest games: up to 25% off, Oct 6–7.Open full size
Preview: Prime Day deals on our smartest games: up to 25% off, Oct 6–7.Open full size
F · White gridSubject: Up to 25% off, Prime Day only
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube: up to 25% off, Oct 6–7.Open full size
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube: up to 25% off, Oct 6–7.Open full size
G · White, product GIFsSubject: Prime time to play, in motion
Preview: See them in action: up to 25% off for Prime Day, Oct 6–7.Open full size
Preview: See them in action: up to 25% off for Prime Day, Oct 6–7.Open full size
H · Dark, cross-overSubject: Prime time to play
Preview: Prime Day deals: up to 25% off Wizard Chess, GoChess, GoBalance Sport and GoCube. Oct 6–7.Open full size
Preview: Prime Day deals: up to 25% off Wizard Chess, GoChess, GoBalance Sport and GoCube. Oct 6–7.Open full size
I · White + dark jewelry boxSubject: Prime time to play
Preview: Prime Day deals: up to 25% off our smartest games, Oct 6–7.Open full size
Preview: Prime Day deals: up to 25% off our smartest games, Oct 6–7.Open full size
The five Prime Time To Play emails from the brief (Oct 4 to Oct 7), designed in Figma in the June Prime Day style. Each is shown as exported from its Figma frame; the awards strip animates as it will in the email. Open in Figma to edit.
Email 1 · Oct 4 · Deal PreviewSubject: Deal Alert: Prime Time To Play starts Tuesday
Preview: Save up to 25% on Wizard Chess, GoChess, GoBalance, GoCube, and more!Open full page (links + animation) · Open in Figma
Preview: Save up to 25% on Wizard Chess, GoChess, GoBalance, GoCube, and more!Open full page (links + animation) · Open in Figma
Email 2 · Oct 6 · Deals are LiveSubject: Prime Time To Play is live. Save up to 25%
Preview: Don’t miss out on the biggest savings so far this year on Wizard Chess, GoChess, GoBalance, GoCube, and more!Open full page (links + animation) · Open in Figma
Preview: Don’t miss out on the biggest savings so far this year on Wizard Chess, GoChess, GoBalance, GoCube, and more!Open full page (links + animation) · Open in Figma
Email 3 · Oct 6 · Bring us togetherSubject: From “I’ve never played” to “we play every night”
Preview: Ditch the phones and bring family game night back tonight.Open full page (links + animation) · Open in Figma
Preview: Ditch the phones and bring family game night back tonight.Open full page (links + animation) · Open in Figma
Email 4 · Oct 7 · Learn TogetherSubject: Pick a skill. Learn it together.
Preview: She thought chess was too hard. Then the board lit up.Open full page (links + animation) · Open in Figma
Preview: She thought chess was too hard. Then the board lit up.Open full page (links + animation) · Open in Figma
Email 5 · Oct 7 · Last CallSubject: Ends tonight: Prime Time To Play
Preview: Six deals end tonight. Up to 25% off.Open full page (links + animation) · Open in Figma
Preview: Six deals end tonight. Up to 25% off.Open full page (links + animation) · Open in Figma
Chris’s picks from prime day ad selects.pdf, in the order of his board. Ads with a note are already fixed per the note; where he asked to “try” something, the new version sits next to the original. Click an ad for full size; download links per size.
Chris’s noteTry copy “A Game That Builds Your Child’s Confidence.”Fixed ✓
Chris’s noteTry copy “A Game That Builds Your Child’s Confidence.”Before the fix
Chris’s noteChange copy to “Watch Them Achieve The Impossible”Fixed ✓
Updated per Chriscs-CU1-1 · Download 4:5 · 1:1 · 9:16 · See original
Chris’s noteRemove “Same couch. Four screens. Nobody talking”Fixed ✓
Updated per Chriscs-rs-WC2-1 · Download 4:5 · 1:1 · 9:16 · See original
Chris’s noteRemove “The game they won’t let you put away” and make the other headline biggerFixed ✓
Updated per Chriscs-rs-WC1-4 · Download 4:5 · 1:1 · 9:16 · See original
Chris’s notePeople more spread out and distant, leaning back; add copy at bottom with button “Save Now On GoChess Wizard”Fixed ✓
Updated per Chriscs-WC2-4 · Download 4:5 · 1:1 · 9:16 · See original
Chris’s noteChange copy to “Watch Them Achieve The Impossible”Fixed ✓
Updated per Chriscs-rs-CU1-2 · Download 4:5 · 1:1 · 9:16 · See original
Chris’s noteJust overlay “Save Up To 25%”Fixed ✓
Updated per Chriscs-chess-closeup · Download 1:1 · See original
Selectedad27 · Download 1:1
Chris’s noteTry another version: “Game night is on! No Excuses”, with feature benefit at bottom “Real Time Guidance So Everyone Can Play”Fixed ✓
Chris’s noteTry another version: “Game night is on! No Excuses”, with feature benefit at bottom “Real Time Guidance So Everyone Can Play”Before the fix
Selectedad28 · Download 1:1
Selectedad26 · Download 1:1
Chris’s noteHave them standing sideways so we can see facesFixed ✓
Updated per Chriscs-rs-GB1-2 · Download 4:5 · 1:1 · 9:16 · See original
Chris’s noteTry a straight ad: “Get Off The Couch and Play!”Fixed ✓
Chris’s noteTry a straight ad: “Get Off The Couch and Play!”Before the fix
Chris’s noteTry a straight ad: “Get Off The Couch and Play!”Fixed ✓
New Harry Potter direction: 24 magical settings × 3 variants, ultra-realistic people, the smart board with its app, big Harry Potter logo and the Prime Day discount front and centre.
The existing ads recast with diverse families (Black, East Asian, South Asian, Middle Eastern, Latino, mixed). Same scenes, same product, same copy.
Round 2 refined: same people, room and mood, with the product rebuilt from the real product photo at true size and a closer frame.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
sb-WC1-1 brief
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
sb-WC1-2
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
sb-WC1-3
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
sb-WC1-4
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
sb-WC2-1 brief
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
sb-WC2-2
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
sb-WC2-3
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
sb-WC2-4
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
sb-GC1-1 brief
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
sb-GC1-2
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
sb-GC1-3
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
sb-GC1-4
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
sb-GC2-1 brief
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
sb-GC2-2
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
sb-GC2-3
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
sb-GC2-4
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
sb-GB1-1 brief
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
sb-GB1-2
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
sb-GB1-3
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
sb-GB1-4
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
sb-GB2-1 brief
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
sb-GB2-2
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
sb-GB2-3
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
sb-GB2-4
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
sb-CU1-1 brief
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
sb-CU1-2
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
sb-CU1-3
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
sb-CU1-4
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
sb-CU2-1 brief
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
sb-CU2-2
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
sb-CU2-3
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
sb-CU2-4
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
- Prices from the Amazon deals sheet; GoChess set to $199.99 (20% OFF) per the latest instruction, so GC-2 copy says Save $50.
- Destinations go to particula-tech.com; confirm the site carries the same sale prices on Oct 6–7.
- Wizard Chess ads carry the Warner Bros. legal line and need licensor approval.