WC1-1 brief
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
WC1-2
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
WC1-3
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
WC1-4
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC1-5
Your new favourite part of the evening.
- Primary text 75/125
- Wizard Chess, side by side. Smart lights guide every move. On sale Oct 6–7.
- Headline
- Your new favourite part of the evening.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
WC2-1 brief
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
WC2-2
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
WC2-3
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
WC2-4
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
WC2-5
Everyone's home. Nobody's here.
- Primary text 67/125
- Bring them back with one board and a little magic. On sale Oct 6–7.
- Headline
- Everyone's home. Nobody's here.
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
GC1-1 brief
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
GC1-2
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
GC1-3
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
GC1-4
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC1-5
Game night, now with a built-in coach.
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- Game night, now with a built-in coach.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
GC2-1 brief
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
GC2-2
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
GC2-3
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
GC2-4
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GC2-5
Every game needs two players.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- Every game needs two players.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
GB1-1 brief
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
GB1-2
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
GB1-3
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
GB1-4
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB1-5
Game night just got a workout.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Game night just got a workout.
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
GB2-1 brief
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
GB2-2
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
GB2-3
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
GB2-4
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
GB2-5
Stand up. Play together. Laugh again.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Stand up. Play together. Laugh again.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
CU1-1 brief
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
CU1-2
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
CU1-3
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
CU1-4
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU1-5
Proud doesn't begin to cover it.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Proud doesn't begin to cover it.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
CU2-1 brief
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
CU2-2
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
CU2-3
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
CU2-4
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
CU2-5
The puzzle that finally makes sense.
- Primary text 66/125
- Live lessons show every move to the solve. Save $15 through Oct 7.
- Headline
- The puzzle that finally makes sense.
Same briefs, same headlines and the same scenes as variants 1 to 4 of Round 1, with richer rooms and more emotion, using the particula-tech.com product photos, so the rounds can be compared one to one.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
nb-WC1-1 brief
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
nb-WC1-2
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
nb-WC1-3
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
nb-WC1-4
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
nb-WC2-1 brief
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
nb-WC2-2
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
nb-WC2-3
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
nb-WC2-4
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
nb-GC1-1 brief
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
nb-GC1-2
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
nb-GC1-3
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
nb-GC1-4
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
nb-GC2-1 brief
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
nb-GC2-2
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
nb-GC2-3
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
nb-GC2-4
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
nb-GB1-1 brief
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
nb-GB1-2
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
nb-GB1-3
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
nb-GB1-4
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
nb-GB2-1 brief
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
nb-GB2-2
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
nb-GB2-3
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
nb-GB2-4
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
nb-CU1-1 brief
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
nb-CU1-2
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
nb-CU1-3
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
nb-CU1-4
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
nb-CU2-1 brief
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
nb-CU2-2
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
nb-CU2-3
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
nb-CU2-4
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
Four patterns from the competitor research, one per variant, on every ad type: -1 one big % as the headline, -2 the product big on a packshot panel above the lifestyle photo, -3 a hand on the product with the lights or screen in frame, -4 native white caption boxes over the photo. Same headlines and prices as Round 1.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
rs-WC1-1 brief big %
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
rs-WC1-2 product panel
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
rs-WC1-3 hand + lights
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
rs-WC1-4 native captions
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
rs-WC2-1 brief big %
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
rs-WC2-2 product panel
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
rs-WC2-3 hand + lights
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
rs-WC2-4 native captions
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
rs-GC1-1 brief big %
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
rs-GC1-2 product panel
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
rs-GC1-3 hand + lights
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
rs-GC1-4 native captions
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
rs-GC2-1 brief big %
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
rs-GC2-2 product panel
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
rs-GC2-3 hand + lights
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
rs-GC2-4 native captions
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
rs-GB1-1 brief big %
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
rs-GB1-2 product panel
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
rs-GB1-3 hand + lights
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
rs-GB1-4 native captions
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
rs-GB2-1 brief big %
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
rs-GB2-2 product panel
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
rs-GB2-3 hand + lights
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
rs-GB2-4 native captions
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
rs-CU1-1 brief big %
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
rs-CU1-2 product panel
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
rs-CU1-3 hand + lights
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
rs-CU1-4 native captions
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
rs-CU2-1 brief big %
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
rs-CU2-2 product panel
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
rs-CU2-3 hand + lights
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
rs-CU2-4 native captions
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
Nine Prime Big Deal Days email variants with the Oct 6–7 sale prices. 600px, table-based HTML that holds up in Gmail and Outlook; the bracketed tags in the footer are Klaviyo merge tags that fill in on send. Open side by side
A · Prime time to playSubject: Prime time to play: up to 25% off
Preview: Smart games that get everyone playing together, Oct 6–7.Open full size
Preview: Smart games that get everyone playing together, Oct 6–7.Open full size
B · Same couch. Four screens.Subject: Same couch. Four screens. Nobody talking.
Preview: Tonight can go differently. Up to 25% off, Oct 6–7.Open full size
Preview: Tonight can go differently. Up to 25% off, Oct 6–7.Open full size
C · Up to 25% offSubject: Up to 25% off, two days only
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube.Open full size
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube.Open full size
D · In motion (GIFs)Subject: Prime time to play, in motion
Preview: See them in action: up to 25% off our smartest games, Oct 6–7.Open full size
Preview: See them in action: up to 25% off our smartest games, Oct 6–7.Open full size
E · White, product cutoutsSubject: Prime time to play
Preview: Prime Day deals on our smartest games: up to 25% off, Oct 6–7.Open full size
Preview: Prime Day deals on our smartest games: up to 25% off, Oct 6–7.Open full size
F · White gridSubject: Up to 25% off, Prime Day only
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube: up to 25% off, Oct 6–7.Open full size
Preview: Wizard Chess, GoChess, GoBalance Sport and GoCube: up to 25% off, Oct 6–7.Open full size
G · White, product GIFsSubject: Prime time to play, in motion
Preview: See them in action: up to 25% off for Prime Day, Oct 6–7.Open full size
Preview: See them in action: up to 25% off for Prime Day, Oct 6–7.Open full size
H · Dark, cross-overSubject: Prime time to play
Preview: Prime Day deals: up to 25% off Wizard Chess, GoChess, GoBalance Sport and GoCube. Oct 6–7.Open full size
Preview: Prime Day deals: up to 25% off Wizard Chess, GoChess, GoBalance Sport and GoCube. Oct 6–7.Open full size
I · White + dark jewelry boxSubject: Prime time to play
Preview: Prime Day deals: up to 25% off our smartest games, Oct 6–7.Open full size
Preview: Prime Day deals: up to 25% off our smartest games, Oct 6–7.Open full size
Round 2 refined: same people, room and mood, with the product rebuilt from the real product photo at true size and a closer frame.
WC-1
Wizard Chess · Success
Brief: Parent and child across the board, squares lit, authentic pieces, both leaning in and smiling
sb-WC1-1 brief
The night they asked for one more game.
- Primary text 53/125
- Magic that brings everyone together. On sale Oct 6–7.
- Headline
- The night they asked for one more game.
sb-WC1-2
“One more game?” Every single night.
- Primary text 66/125
- The board that turns any evening into game night. On sale Oct 6–7.
- Headline
- “One more game?” Every single night.
sb-WC1-3
Bedtime can wait. Checkmate can't.
- Primary text 80/125
- Real sculpted pieces, smart coaching lights, and one more game. On sale Oct 6–7.
- Headline
- Bedtime can wait. Checkmate can't.
sb-WC1-4
The game they won't let you put away.
- Primary text 73/125
- Magic that brings everyone together, one move at a time. On sale Oct 6–7.
- Headline
- The game they won't let you put away.
WC-2
Wizard Chess · Failure
Brief: Split frame: family on the couch each lit by a phone; the same family around the board
sb-WC2-1 brief
Same couch. Four screens. Nobody talking.
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- Same couch. Four screens. Nobody talking.
sb-WC2-2
Together in the room. Miles apart.
- Primary text 77/125
- One board brings everyone back to the table. Wizard Chess is on sale Oct 6–7.
- Headline
- Together in the room. Miles apart.
sb-WC2-3
Four people. Four feeds. Zero conversation.
- Primary text 78/125
- Swap the scroll for a game you play together. Wizard Chess is on sale Oct 6–7.
- Headline
- Four people. Four feeds. Zero conversation.
sb-WC2-4
When did family night become phone night?
- Primary text 60/125
- Tonight can go differently. Wizard Chess is on sale Oct 6–7.
- Headline
- When did family night become phone night?
GC-1
GoChess · Success
Brief: Two people mid-game, board lit, modern pieces, glow on their faces
sb-GC1-1 brief
From “I've never played” to “we play every night.”
- Primary text 64/125
- The board coaches you while you play. Learn chess, side by side.
- Headline
- From “I've never played” to “we play every night.”
sb-GC1-2
Zero chess experience. Zero problem.
- Primary text 82/125
- Lights show every legal move, so you learn as you play. Learn chess, side by side.
- Headline
- Zero chess experience. Zero problem.
sb-GC1-3
Your first game won't be your last.
- Primary text 61/125
- The board coaches you while you play. Save $50 through Oct 7.
- Headline
- Your first game won't be your last.
sb-GC1-4
Learn it together. Love it together.
- Primary text 87/125
- GoChess shows the move, explains the mistake, and keeps it fun. Save $50 through Oct 7.
- Headline
- Learn it together. Love it together.
GC-2
GoChess · Failure
Brief: Child focused on the lit board, an empty chair opposite
sb-GC2-1 brief
They're getting sharper. Are you part of it?
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- They're getting sharper. Are you part of it?
sb-GC2-2
This chair is waiting for you.
- Primary text 68/125
- Pull up the chair. GoChess teaches you both. Save $50 through Oct 7.
- Headline
- This chair is waiting for you.
sb-GC2-3
They're learning chess. Learn it with them.
- Primary text 67/125
- The board coaches beginners and pros alike. Save $50 through Oct 7.
- Headline
- They're learning chess. Learn it with them.
sb-GC2-4
Don't watch them grow from the doorway.
- Primary text 72/125
- Sit down, play a game, learn together. GoChess is $50 off through Oct 7.
- Headline
- Don't watch them grow from the doorway.
GB-1
GoBalance Sport · Success
Brief: Two people playing a two-player game on a large TV, one mid-wobble, both laughing
sb-GB1-1 brief
Off the couch, and laughing about it.
- Primary text 48/125
- Off the couch, together. Save $20 through Oct 7.
- Headline
- Off the couch, and laughing about it.
sb-GB1-2
The workout you'll actually fight over.
- Primary text 60/125
- Two-player balance games on your TV. Save $20 through Oct 7.
- Headline
- The workout you'll actually fight over.
sb-GB1-3
Wobble. Laugh. Rematch.
- Primary text 66/125
- Off the couch, together. GoBalance Sport is $20 off through Oct 7.
- Headline
- Wobble. Laugh. Rematch.
sb-GB1-4
Who knew balance could be this loud?
- Primary text 76/125
- Head-to-head balance games that get everyone moving. Save $20 through Oct 7.
- Headline
- Who knew balance could be this loud?
GB-2
GoBalance Sport · Failure
Brief: Family slumped on the couch in TV light; the board in the foreground, lit and waiting
sb-GB2-1 brief
Another night of sitting, staring, silent?
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- Another night of sitting, staring, silent?
sb-GB2-2
The couch is winning. Time to change that.
- Primary text 69/125
- Get everyone on their feet. GoBalance Sport is $20 off through Oct 7.
- Headline
- The couch is winning. Time to change that.
sb-GB2-3
Same show. Same spot. Same silence.
- Primary text 67/125
- Swap one episode for a game that moves you. Save $20 through Oct 7.
- Headline
- Same show. Same spot. Same silence.
sb-GB2-4
Your family deserves more than the couch.
- Primary text 82/125
- Balance games the whole family can play. GoBalance Sport is $20 off through Oct 7.
- Headline
- Your family deserves more than the couch.
CU-1
GoCube · Success
Brief: Child holding up a solved cube, father behind them looking amazed
sb-CU1-1 brief
“I can't” becomes “watch this.”
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- “I can't” becomes “watch this.”
sb-CU1-2
The cube they said was impossible.
- Primary text 80/125
- Step-by-step app lessons turn “I can't” into “I did it.” Save $15 through Oct 7.
- Headline
- The cube they said was impossible.
sb-CU1-3
Solved it. Now they believe they can.
- Primary text 62/125
- Build their confidence by helping them achieve the impossible.
- Headline
- Solved it. Now they believe they can.
sb-CU1-4
Watch their face when it clicks.
- Primary text 76/125
- GoCube teaches them to solve it, one move at a time. Save $15 through Oct 7.
- Headline
- Watch their face when it clicks.
CU-2
GoCube · Failure
Brief: A scrambled cube abandoned on a shelf beside a GoCube in a child's hands
sb-CU2-1 brief
Every kid quits the cube. Yours won't.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- Every kid quits the cube. Yours won't.
sb-CU2-2
That old cube never got solved. This one will.
- Primary text 63/125
- The cube that teaches them to solve it. Save $15 through Oct 7.
- Headline
- That old cube never got solved. This one will.
sb-CU2-3
Stuck isn't the end. It's the lesson.
- Primary text 60/125
- GoCube guides every turn in the app. Save $15 through Oct 7.
- Headline
- Stuck isn't the end. It's the lesson.
sb-CU2-4
No more cubes left on the shelf.
- Primary text 72/125
- The cube that teaches them to solve it. GoCube is $15 off through Oct 7.
- Headline
- No more cubes left on the shelf.
- Prices from the Amazon deals sheet; GoChess set to $199.99 (20% OFF) per the latest instruction, so GC-2 copy says Save $50.
- Destinations go to particula-tech.com; confirm the site carries the same sale prices on Oct 6–7.
- Wizard Chess ads carry the Warner Bros. legal line and need licensor approval.